Being a part of a family in Alganon is a great way to join with players that share similar interests. For example, power gamers can be in the same family and casual gamers can be in their own family. You can switch families for a fee or by completing a certain quest, but only between families for a given race. A Kodian cannot join a Human family, for example. While family names will be displayed by default upon entering the game, you will have the option to turn them off.
Each race has five different families, and each family represents a different "theme" that attracts gamers of a specific category. Instantly communicate with your new family, protect your siblings, and establish your family's name in the history books.
Major cities will have Family merchants that sell merchandise just to specific family members. These items are called heirlooms and only affect the player visually. Wedding dresses, tabbards, and even smoking peter pan caps, all types of fun stuff will be available. Different families will have different colors and themes. There are also heirloom pets, such as kittens, frogs, etc. All of these options are based on race and family type.
Every family has its own chat channel that all family members can freely participate in. This channel is automatically "made active" when you log into the game. You will be able to disable/remove the channel, but can rejoin it at any time. You can only join their own family's channel. MyAlganon will have a Family section that lists all the families in the game (for each race) and the members of each family, when they joined, their heirloom status, etc.
You can also create guilds and accomplish tasks to be etched in the Great Library's history books.